Course Description
Learn the essential foundations of digital marketing through a clear, practical and beginner-friendly training program. This course covers the complete digital ecosystem including SEO, content creation, branding, websites, social media and Google tools to help you understand how businesses grow online in a real and structured way.
You’ll learn how to research, plan, optimise and manage digital activities with simple explanations and hands-on exercises. Every module is designed to build confidence so you can support brands, work with agencies or begin your freelance journey with strong digital skills.
What You’ll Learn?
- Understand the digital ecosystem and how brands build their online presence
- Basics of SEO, keyword research and on-page optimisation for better visibility
- Create websites using WordPress themes, plugins and full hosting setup
- Write blogs, captions, emails and website content for different platforms
- Learn branding, positioning, storytelling and identity development
Get comfortable with tools like Google Sheets, Docs, Slides, Workspace and Web Inspector, and learn platform basics for Instagram, Facebook, LinkedIn and YouTube using practical examples and guided tasks.
Lessons:
