Advanced digital marketing course in Delhi: Meta and Google Ads
For people who know the basics and want to run paid campaigns that make money. In 12 weeks you will plan, launch, track and optimise campaigns on Meta and Google, and report results like an agency.
Who this course is for
- Marketers who know the basics and want to run paid ads
- Freelancers who want to offer performance marketing
- Agency juniors and business owners spending on ads
Prerequisite: Course 1 (Digital Marketing Foundations), or at least 1 year of hands-on marketing work.
What you will be able to do
- Build a media plan and budget around CAC, LTV and ROAS targets
- Set up tracking: Meta Pixel, Conversions API, GA4, Google Tag Manager and UTMs
- Run Meta campaigns: audiences, creatives, testing, scaling and retargeting
- Run Google Search, Performance Max, YouTube and Shopping campaigns
- Build landing pages and funnels that convert
- Do an SEO audit, including AEO/GEO for AI search
- Build client dashboards in Looker Studio and present results
Syllabus, week by week
Week 1Performance marketing strategy
- Unit economics: CAC, LTV, AOV, ROAS targets
- Channel choice by business type
- Budget planning and the media plan
Assignment: Media plan and budget for a D2C brand
Week 2Tracking setup
- Meta Pixel and Conversions API
- GA4 events and conversions; Google Tag Manager
- UTM structure and naming conventions
Assignment: Install Pixel, GTM and GA4 on a practice site
Week 3Meta Ads I: structure and audiences
- Objectives and campaign, ad set, ad structure
- Interest, custom and lookalike audiences
- Placements, Advantage+ and budget settings
Assignment: Build a full campaign structure in Ads Manager (draft)
Week 4Meta Ads II: creatives that convert
- Hooks and the first 3 seconds; UGC-style reels
- Carousel, catalogue and collection ads
- Lead forms and Click-to-WhatsApp ads
Assignment: Write and design 5 ad variants
Week 5Meta Ads III: testing and scaling
- A/B testing, creative fatigue, frequency
- Retargeting funnels
- Reading the numbers and when to kill an ad
Assignment: Launch a live ₹2,000 test campaign per team
Week 6Google Ads I: Search
- Keyword research and match types
- Negative keywords and ad copy
- Extensions (assets) and Quality Score
Assignment: Build a Search campaign for a local service
Week 7Google Ads II: PMax, YouTube and Shopping
- Performance Max and asset groups
- YouTube and Display ads
- Merchant Center, Shopping and Local campaigns
Assignment: YouTube ad script and a PMax asset group
Week 8Landing pages and CRO
- Page structure, offers and forms
- Page speed and mobile experience
- A/B testing and heatmaps with Microsoft Clarity
Assignment: Build and audit a landing page
Week 9Lead generation and e-commerce funnels
- Lead quality, CRM basics and follow-up speed
- WhatsApp automation for leads
- Shopify ad flows and abandoned-cart recovery
Assignment: Design a full lead-to-sale funnel
Week 10Advanced SEO and AI search
- Technical SEO and site audits
- Content clusters and link building
- Local SEO at scale; AEO and GEO for ChatGPT and AI Overviews
Assignment: SEO audit of a real website
Week 11Analytics and reporting
- GA4 explorations and attribution
- Looker Studio dashboards
- Client reporting and presenting results
Assignment: Build a Looker Studio dashboard
Week 12Capstone and careers
- Capstone campaign reviews
- Capstone presentations
- Freelancing, agency jobs and certification prep (Google Ads, Meta Blueprint)
Assignment: Capstone presentation
Final project
A 2-week live campaign on Meta or Google with a real or practice budget, followed by a client-style report: spend, CPL or ROAS, what worked, what didn't, and next month's plan.
Tools you will use
- Meta Ads Manager (personal ad account)
- Google Ads account
- Google Tag Manager
- Google Analytics 4
- Looker Studio
- Google Merchant Center
- Microsoft Clarity
- Shopify (trial store)
- Semrush or Ubersuggest (free tier)
Fees and batch timings
| Batch | Days and time | Where | Fee |
|---|---|---|---|
| Weekday | Mon, Wed, Fri · 7 to 9 PM | Rajouri Garden studio or live on Zoom | ₹34,999 |
| Weekend | Sat and Sun · 11 AM to 2 PM | Rajouri Garden studio or live on Zoom | ₹34,999 |
Your trainer
Sauravjit Singh has worked in digital marketing since 2013 and founded Spettro Vision Pvt. Ltd., a full-service agency for social media, SEO, web, performance marketing and AI automation. He is joined by specialists from the agency team for ads, SEO and design.
More about usOther courses
- Digital Marketing Foundations, 6 weeks, ₹14,999
- Applied AI Professional, 8 weeks, ₹24,999
- AI-Powered Digital Marketing, 20 weeks, ₹59,999
Frequently asked questions
Will I run real ads?
Yes. You run a live test campaign in week 5 and a two-week capstone campaign. Ad spend of about ₹2,000 to ₹3,000 is paid from your own ad account, so you learn on real numbers.
Does this prepare me for Google and Meta certifications?
Yes. The final week includes preparation for Google Ads certifications and Meta Blueprint.
What is the prerequisite?
Our basic Digital Marketing course, or about one year of hands-on marketing work.
Are classes online or offline?
Both. Every course runs offline at our Rajouri Garden studio and live online on Zoom. Online students join the same live classes, and every class is recorded.
What are the batch timings?
Weekday batches run Monday, Wednesday and Friday from 7 to 9 PM. Weekend batches run Saturday and Sunday from 11 AM to 2 PM. Both cover 6 hours a week.
Will I get a certificate?
Yes. You receive a Spettro School certificate with a verification code when you attend at least 75% of classes, submit your assignments and present your final project.
Who teaches the classes?
Classes are led by Sauravjit Singh, a digital marketer since 2013 and founder of Spettro Vision Pvt. Ltd., with specialists from the agency team for ads, SEO and design.
Apply for Advanced Digital Marketing & Performance Ads
Leave your details and our counsellor will call you within one working day to help you pick the right course and batch.
- Free counselling call, no obligation to join
- Weekday and weekend batches, online or offline
- Small batches of 15 to 20 students