AI-powered digital marketing course in Delhi
Our complete program. In 20 weeks you will learn to run a brand's full digital marketing with AI built into every step: strategy, content, website, SEO, ads, automation and reporting. You finish with a portfolio and a real capstone project.
Who this course is for
- Beginners who want a job-ready skill set
- Career switchers from any field
- Graduates who want to work in an agency or brand team
Prerequisite: None. This course takes you from beginner to job-ready.
What you will be able to do
- Build a brand and marketing strategy using AI for research and personas
- Run a content engine: calendars, designs, reels and AI video
- Build a website and rank it on Google and in AI search (AEO/GEO)
- Plan and run Meta and Google ad campaigns with AI-made creatives
- Automate leads with chatbots, WhatsApp and no-code tools
- Report results with dashboards and pitch clients with confidence
- Graduate with a portfolio, a capstone and career support
Syllabus, week by week
Module 1: Foundations + AI toolkit · Weeks 1–4
Week 1How digital marketing works
- Funnels, channels and the customer journey
- Key metrics: CTR, CPC, CPL, CAC, ROAS
- Tour of a real brand's marketing
Assignment: Map the funnel of a real brand
Week 2The AI landscape and prompting
- Which AI for what
- Prompting: role, context, examples, format
- Building a prompt library for marketing
Assignment: Prompt library of 15 marketing prompts
Week 3Audience research with AI
- Personas and customer pain points with AI
- Competitor research and social listening
- Positioning and brand voice
Assignment: Persona and competitor sheet for the practice brand
Week 4Brand strategy with AI
- Messaging and offer building
- The marketing plan: goals, channels, budget
- Module 1 review
Assignment: Brand strategy document for the practice brand
Module 2: AI content engine · Weeks 5–8
Week 5Content pillars and calendars
- Content pillars from the strategy
- 30-day calendars with AI
- Writing hooks and captions
Assignment: 30-day content calendar
Week 6Design with Canva and AI images
- Brand kits and layouts in Canva
- AI image tools for marketing
- Carousels and static ads
Assignment: 12 branded posts
Week 7Reels: script, shoot and edit
- Reel scripts with AI
- Shooting on a phone in the studio
- Editing in CapCut with AI features
Assignment: 4 reels for the practice brand
Week 8AI video and social media management
- AI avatars, voiceovers and subtitles
- Instagram, LinkedIn and YouTube management
- Insights and monthly social reports
Assignment: One AI video plus a monthly social report
Module 3: Search: SEO + AI search · Weeks 9–12
Week 9Websites with WordPress and AI builders
- Domains, hosting and WordPress
- Building pages fast with AI
- Forms, WhatsApp buttons and speed
Assignment: 5-page website for the practice brand
Week 10Keyword research and on-page SEO
- Keyword research with AI and free tools
- On-page SEO: titles, headings, internal links
- Search Console setup
Assignment: Keyword map and optimised pages
Week 11Content that ranks, local SEO
- AI-assisted blogs that rank (and what Google penalises)
- Google Business Profile and reviews
- Technical SEO basics
Assignment: 3 blog posts and a Google Business Profile
Week 12AEO and GEO: ranking in AI search
- How ChatGPT, Perplexity and AI Overviews pick sources
- Structuring content to get cited
- Module 3 review
Assignment: AEO/GEO audit of the practice website
Module 4: Performance ads with AI · Weeks 13–16
Week 13Tracking and strategy for ads
- Unit economics and break-even ROAS
- Meta Pixel, GA4, Tag Manager, UTMs
- Media planning
Assignment: Tracking installed and a media plan
Week 14Meta Ads with AI creatives
- Campaign structure and audiences
- AI-generated creatives and copy variants
- Lead forms and Click-to-WhatsApp
Assignment: Campaign draft and 5 AI ad variants
Week 15Google Ads with AI
- Search campaigns and negative keywords
- Performance Max and YouTube
- Launch of the live campaign (₹3,000)
Assignment: Live campaign launched
Week 16Landing pages, testing and optimisation
- Landing pages and CRO
- Reading results and testing
- Module 4 review
Assignment: Campaign optimisation report
Module 5: Automation, analytics + capstone · Weeks 17–20
Week 17Chatbots and lead automation
- WhatsApp and website chatbots
- Zapier or Make: lead to sheet to follow-up
- CRM basics
Assignment: One working lead automation
Week 18Analytics, reporting and capstone kick-off
- GA4 and Looker Studio dashboards
- AI for monthly reports
- Capstone brief and plan
Assignment: Dashboard and capstone plan
Week 19Capstone execution and client skills
- Capstone check-ins
- Pitching and proposals
- Pricing your services as a freelancer
Assignment: Capstone in progress; mock client pitch
Week 20Capstone presentations and careers
- Portfolio and LinkedIn review
- Capstone presentations to a panel
- Mock interviews and graduation
Assignment: Capstone and portfolio presentation
Capstone project
Weeks 18–20: run the marketing for a real small business or a practice brand: strategy, content, website, one paid campaign and one automation. Present the results to a panel.
Career support
Portfolio review, LinkedIn and resume makeover, mock interviews, and the top students shortlisted for internships at Spettro Vision Pvt. Ltd.
Tools you will use
- ChatGPT, Claude, Gemini, Perplexity
- Canva and Canva AI
- CapCut
- HeyGen and ElevenLabs
- WordPress
- Google Business Profile
- Google Search Console and GA4
- Meta Ads Manager
- Google Ads
- Google Tag Manager
- Looker Studio
- Zapier or Make
- WhatsApp Business
Fees and batch timings
| Batch | Days and time | Where | Fee |
|---|---|---|---|
| Weekday | Mon, Wed, Fri · 7 to 9 PM | Rajouri Garden studio or live on Zoom | ₹59,999 |
| Weekend | Sat and Sun · 11 AM to 2 PM | Rajouri Garden studio or live on Zoom | ₹59,999 |
Your trainer
Sauravjit Singh has worked in digital marketing since 2013 and founded Spettro Vision Pvt. Ltd., a full-service agency for social media, SEO, web, performance marketing and AI automation. He is joined by specialists from the agency team for ads, SEO and design.
More about usOther courses
- Digital Marketing Foundations, 6 weeks, ₹14,999
- Advanced Digital Marketing & Performance Ads, 12 weeks, ₹34,999
- Applied AI Professional, 8 weeks, ₹24,999
Frequently asked questions
Is this course for beginners?
Yes. It takes you from zero to job-ready over 20 weeks, with one practice brand you build through the whole course.
Do you offer placement?
We do not promise placements. We offer portfolio review, resume and LinkedIn help, mock interviews, and the top students are shortlisted for internships at Spettro Vision Pvt. Ltd.
How is it different from a regular digital marketing course?
AI is built into every module: research, content, design, video, SEO for AI search engines, ad creatives, chatbots and reporting. You learn the marketing and the AI together.
Are classes online or offline?
Both. Every course runs offline at our Rajouri Garden studio and live online on Zoom. Online students join the same live classes, and every class is recorded.
What are the batch timings?
Weekday batches run Monday, Wednesday and Friday from 7 to 9 PM. Weekend batches run Saturday and Sunday from 11 AM to 2 PM. Both cover 6 hours a week.
Will I get a certificate?
Yes. You receive a Spettro School certificate with a verification code when you attend at least 75% of classes, submit your assignments and present your final project.
Who teaches the classes?
Classes are led by Sauravjit Singh, a digital marketer since 2013 and founder of Spettro Vision Pvt. Ltd., with specialists from the agency team for ads, SEO and design.
Apply for AI-Powered Digital Marketing
Leave your details and our counsellor will call you within one working day to help you pick the right course and batch.
- Free counselling call, no obligation to join
- Weekday and weekend batches, online or offline
- Small batches of 15 to 20 students