Digital marketing course in Delhi for beginners
A practical beginner course. In 6 weeks you will set up and run organic marketing for a small business, and leave with your own live Instagram page, Google Business Profile and website.
Who this course is for
- College students and freshers
- Small business owners who run their own marketing
- Anyone starting a career in marketing
Prerequisite: None. Bring a laptop and a smartphone.
What you will be able to do
- Explain how digital marketing works: funnels, channels and the key numbers (reach, CTR, CPC, CPL, ROAS)
- Plan a 30-day content calendar and design posts in Canva
- Shoot and edit reels on your phone
- Build a simple WordPress website with basic SEO
- Set up Google Business Profile, WhatsApp Business and email marketing
- Read basic analytics and understand how paid ads work
Syllabus, week by week
Week 1How digital marketing works
- The customer journey and the marketing funnel
- Channels: paid, organic and earned; where each one fits
- Key numbers: reach, CTR, CPC, CPL, CAC, ROAS
Assignment: Map the funnel of one real local business
Week 2Branding and content basics
- Brand voice, audience personas and content pillars
- Canva: layouts, brand kits, templates, carousels
- Hooks, captions and the 30-day content calendar
Assignment: 30-day content calendar and 6 Canva posts
Week 3Social media marketing
- Instagram, Facebook, LinkedIn and YouTube: what works where
- Reels: shooting on a phone, lighting, audio, CapCut editing
- Hashtags, posting times, Insights and what the numbers mean
Assignment: Launch a practice brand page and post 3 reels
Week 4Websites and SEO basics
- Domains, hosting and WordPress setup
- Pages, themes, Elementor basics, contact forms
- On-page SEO, keywords, Search Console submission
Assignment: Build a 4-page WordPress site with basic SEO
Week 5Local marketing
- Google Business Profile: setup, photos, posts, reviews
- Maps ranking factors and review strategy
- WhatsApp Business catalogue and broadcasts; email with Mailchimp
Assignment: Set up a Google Business Profile and a WhatsApp Business catalogue
Week 6Intro to paid ads and analytics, final presentations
- Boost vs Ads Manager; a Google Ads overview
- GA4 basics: users, sessions, sources, conversions
- Final project presentations and feedback
Assignment: Final project presentation
Final project
A complete organic marketing setup for one local business (real or practice): brand page, 30-day content calendar, 4-page website, Google Business Profile and a one-page report.
Tools you will use
- Canva (free account)
- CapCut (phone app)
- Meta Business Suite
- WordPress
- Google Business Profile
- Google Search Console
- Google Analytics 4
- Mailchimp (free account)
- WhatsApp Business (phone app)
Fees and batch timings
| Batch | Days and time | Where | Fee |
|---|---|---|---|
| Weekday | Mon, Wed, Fri · 7 to 9 PM | Rajouri Garden studio or live on Zoom | ₹14,999 |
| Weekend | Sat and Sun · 11 AM to 2 PM | Rajouri Garden studio or live on Zoom | ₹14,999 |
Your trainer
Sauravjit Singh has worked in digital marketing since 2013 and founded Spettro Vision Pvt. Ltd., a full-service agency for social media, SEO, web, performance marketing and AI automation. He is joined by specialists from the agency team for ads, SEO and design.
More about usOther courses
- Advanced Digital Marketing & Performance Ads, 12 weeks, ₹34,999
- Applied AI Professional, 8 weeks, ₹24,999
- AI-Powered Digital Marketing, 20 weeks, ₹59,999
Frequently asked questions
Do I need any experience to join?
No. The course starts from zero. You need a laptop and a smartphone, and the confidence to post your own work online.
Will I build anything real?
Yes. You finish with a live brand page, a 30-day content calendar, a 4-page WordPress website and a Google Business Profile for a real or practice business.
Can I move to the advanced course later?
Yes. When you upgrade to the Advanced course or the AI-Powered Digital Marketing course, your basic course fee is adjusted against the new fee.
Are classes online or offline?
Both. Every course runs offline at our Rajouri Garden studio and live online on Zoom. Online students join the same live classes, and every class is recorded.
What are the batch timings?
Weekday batches run Monday, Wednesday and Friday from 7 to 9 PM. Weekend batches run Saturday and Sunday from 11 AM to 2 PM. Both cover 6 hours a week.
Will I get a certificate?
Yes. You receive a Spettro School certificate with a verification code when you attend at least 75% of classes, submit your assignments and present your final project.
Who teaches the classes?
Classes are led by Sauravjit Singh, a digital marketer since 2013 and founder of Spettro Vision Pvt. Ltd., with specialists from the agency team for ads, SEO and design.
Apply for Digital Marketing Foundations
Leave your details and our counsellor will call you within one working day to help you pick the right course and batch.
- Free counselling call, no obligation to join
- Weekday and weekend batches, online or offline
- Small batches of 15 to 20 students